Page 19 - GBC winter 2016 Eng

Creating a “fit them” approach at The Links At Brunello
So,whatdowedoatThe Links at Brunello? We become forward thinkers and push to be innovative. We all know “innovation” in golf is not on the same scale as companies like Apple, who have changed the way we listen to music and use our phones, but WHY is golf not able to develop newer products to be more connected to its user and be more cutting edge?
The key was to develop a long term strategy that allows us to be a force in the market, not a “one and done” or, as I call it, a “blend in.” We needed to be the visionary of our own path. We had to build an offering that would allow us to be quick and agile in terms of growth and future opportunities. Another key: our consumers are not considered customers or members; they are thought of as brand partners.
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