Page 30 - GBC winter 2016 Eng
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Phil Immordino
Phil has been involved in the golf industry for over 25 years. He is President of The Golf Tournament Association of America, Golf Tournament Association of Canada, and The Night Golf Tournament Association. Contact Phil at plimmordino@gtaaweb.org.
The great philosopher, Lee Trevino once said, “There are two things that won’t last long in this world, and that’s dogs chasing cars and pros putting for pars.” I would like to add a third, “golf courses without tournaments and events.”
THE 3 STEPS
According to our research, there are approximately 50,000 events at golf courses in Canada each year. The average event has 72 players (half sold out) and the average player revenue is $50. This tells us two things: the events need more players and we can increase the revenue generated from each player.
Best Tournament
30Golf Business Canada
3 Steps To Increasing Your Revenue
Ever