Page 33 - GBC winter 2016 Eng

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So, how can we help our customers? Here are a few ideas:
Create a Business Plan for their Event
A golf tournament is like a small business. Every business plan needs a purpose, mission statement, objectives, goals, marketing plan and responsibilities. It should also include timeline, action items, budgets, schedules and a day of operations manual. Help your customers put together a complete business plan so that they have direction for their event.
Recruit Committees and Define Responsibilities
Every tournament needs a volunteer committee. By helping your client put together a committee, the event will be more successful.
The different committee positions that should be filled include: Tournament Chairman, Sponsor Chairman, Golfer Chairman, Logistics Chair and Gift & Prize Chair. The committee members should be trained properly, motivated, held accountable and given incentives.
Offer Format Ideas and Scoring
The right format can increase participation in a golf tournament. Different formats work for different types of golfers. You should suggest the right format that works for their group. For novice golfers, scrambles work best. For more advanced golfers, best ball format works better.
If they need to raise more money you can offer ideas on Pro Ams, Celeb Ams, Night Golf, and Golf-A-Thons. You should also discuss handicapping and scoring options.
Offer them Services (One-Stop Shop)
Every golf course should have an online store for merchandise and services. This allows the Tournament Planner to purchase items as they need them. The online store should include: all merchandise, brochure templates and printing, signs, banners and hole-in-one coverage.
Secure Sponsors and Promote
Sponsors are the profit, so it is important to show the Tournament Planners sample sponsor packages. When promoting their event they need maximum exposure. If your staff is qualified, teach them about media partnerships, social media, internet and websites for their event.
Recruit Golfers and Online Registration
To fill the field with 144 golfers your clients need to know how to put together a great tee package for the golfers. Teach the Tournament Planners about online registration and how important networking is in getting more golfers.
Offer Gifts and Prizes
The player gift package is important. It creates an image for the event and is the reason that many golfers come back next year. Show them a sample registration / tee package and how to obtain gifts at the best prices. Sponsors will usually cover the cost of the items.
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