Page 34 - GBC winter 2016 Eng

Tournament Planner’s Survey Q&A
DOES YOUR GOLF COURSE:
Q. Help you with your event?
A. Only with the day of the event.
Q. Offer you the best price?
A. For the green fees but not with the gifts and prizes
that we need.
Q. Offer you any planning tools for your event? A. Not at all.
Q. Suggest any new format ideas? A. Not at all
Q. Offer any gift and prize ideas at good prices?
A. Just their own shirts and balls. Prices seem high.
Q. Offer any services such as, HIO Ins., registration software, etc?
A. We have never been offered these items.
Q. Suggest any games and contests that generate revenue? A. Just the basic ones, i.e. Closest to the Pin and Long Drive.
Q. Follow up with you during the process? A. We never hear from them.
Q. Stay in touch after the event and suggest new ideas? A. We never hear from them again.
Q. Offer long term agreements? A. Never.
INTERESTING ADDITIONAL COMMENTS
“I would be willing to pay more if I had the help with the other items.”
“Those questions you have listed are very good ones that I wish our golf course manager or staff would ask.”
Show the New Games and Contests
You will want to show Tournament Planners the basics, such as Closest to the Pin and Long Drive, but there are many other games that will help them raise more money such as: The Cannon Shot, Gambling Hole, Golf Ball Drop, Pay the Pro and Beat the Pro.
Jazz up the Awards Ceremony and Auctions
Golfers will stay longer at the awards ceremony if there is a reason to stay. Help them build excitement with entertainment, a good MC and possibly a dance floor. Entertainment could include: comedians, magic acts, jugglers, a band or singer.
They can also make more money with their auction if they offer bigger prizes to bid on, online bidding and promoting the auction in advance.
Follow up with golfers and sponsors to evaluate their event Within a week of the event there should be a survey sent out to golfers and a meeting to discuss every area of the event. This will help improve the event for next year. It also provides the opportunity for you to book them on the spot for next year.
Tournament Planners should also send out a newsletter every month to golfers and sponsors to stay in touch with them.
ALL ABOUT THE CUSTOMER
Increasing your bottom line is as simple as creating a plan to upgrade your tournament business. You can double or triple your tournament revenue by working with the 3 simple steps: Know Your Customer, Sell New Clients and Help Your Customer. By teaching your customer to use your property you will increase your bottom line.
Golf Business Canada
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Golf Business Canada