Page 54 - GBC winter 2016 Eng

Increase Your Profits In 2017!
Exhibit At Your Local Consumer Golf Show
Don’t wait for the golfers to contact you ... actively reach out to them! Start next season off with a bang by marketing your facility to local golfers at a regional consumer golf show. These golf shows are designed to provide exhibitors with an opportunity to promote their facility, while retailing products and services to generate revenue weeks before the first golfer arrives.
Why should YOU EXHIBIT?
• Money in the bank
• Build your database • Brand recognition
• Networking
How can YOU ensure success as an EXHIBITOR?
• Determine your key message – stick to one or two key messages to deliver in the limited time you have available.
• Be an extrovert – get yourself noticed, implement fun interactive contests such as spin the wheel or brightly coloured soccer balls for courses introducing Foot Golf.
• Make your booth open and inviting –
don’t place the table across the front so you can welcome visitors into your space to see what you have to offer.
• Invest in your success – don’t take shortcuts in staffing levels, signage or pictures. A professional looking space with well-dressed staff makes your exhibit space more welcoming.
• Train your staff – ensure that your sales team presents your facility’s brand properly and efficiently maneuvers through all booth visitors to quickly connect with the qualified leads.
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Successful exhibiting is a science and our Show Managers would be pleased to work with you in the planning stages to ensure the maximization of your ROI. We hope to see you on the show floor nearest you in 2017! For specific consumer golf show dates and locations across the country, please visit us online at www.ngcoa. ca/events/74/consumer-golf-shows.
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