Page 42 - GBC winter 2015

UNIQUE OFFERINGS
The Montreal golf show provides a unique opportunity to solicit new customers with most show atten- dees looking to plan their golf season either with their regular group or with their family. Le Versant Golf Centre has found success in the past, by marketing a variety of different golf packages such as rounds of golf with carts, with or without dinner and/or lodging. Ultimately visitors are seeking opportunity buys and by offering a variety of options, the customer can choose what suits their needs for the upcoming season.
Without question, the most important part of the equation for Le Versant Golf Centre is the unique show specials being offered, that are designed to captivate the visitor and benefit the exhibitor! They have been an exhibitor at the Montréal GOLFEXPO for the past 3 years and their show sales have doubled year over year since 2012. Combine that with added database contacts and a greater awareness about the facility, and the Versant Golf Centre team will be there in March 2016 with increased goals and targets for another successful show.
FULL STEAM AHEAD
“With well over $1.6 million dollars retailed annually on the show floor, our exhibitors continually strive to meet and exceed the golfing consumer needs when they are developing their marketing and promotional strategies for the event,” stated Mark Fraser, Manager of the Montréal GOLFEXPO.
To support their marketing strategies even further, Le Versant GolfCentreorganizesanewactivity every year that captures the visitors’ interest and motivates them to discover their promotions. Visitors are also invited to partici- pate in a contest by answering a few questions using the help of electronic tablets. All of the promo- tions and the contest are advertised in the FORE! Show guide. The consumer golf show team in Mont- real offers all the necessary services and amenities that ensure a successful event such as internet access, telephone lines, decorator service, turnkey booths, and more.
CaSe StudY #4:
new ownerS doubled their memberShip in one Year!
A new ownership group at New Brunswick’s Hillsborough Golf Club had a strong desire to interact with their clients face to face while offering affordable products and services to as many people as possible, and that made the exhib- iting decision easy for the team.
Le Versant continued to creatively market a wide variety of golf packages in 2015 which resulted in sales doubling for the third consecutive year.
Norm and Donna Huffman along with Jason and Tanya Pugh, had recently purchased the Hillsborough Golf Club in February of 2015 and were looking to rejuvenate a club that had had a series of owners and an on-again, off-again relationship with its members and green fee players over the past 19 years.
GOLFER INTERACTION
They had a plan going into the season but wanted to make sure it was kick-started in the right manner. Atlantic Canada GOLFEXPO provided the perfect vehicle for them to be successful. Their plan all along was to be ‘hands-on’ owners and thus be given the chance to speak to nearly 4,000 golfers personally in just one week- end was right up their alley, or should we say fairway.
Having attended various golf shows over the years and as a consumer ready to take advantage of ‘deals’, the Hillsborough team wanted to make sure that they were set up to offer products to their customers at the show. They retailed memberships, packages of green fees, 2-for-1 cards and tournament packages all at exclusive
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Golf Business Canada