Page 44 - GBC winter 2015

As new Owner/Operators
at Hillsborough, their net result as exhibitors saw them more than double their membership with added green fee revenue in 2015.
golf show rates. The golf season typically arrives late in Atlantic Canada but it is never too early to try and attract people to your course.
BIG RESULTS
The Atlantic Canada GolfExpo also created an opportunity for Hills- borough Golf Club to give away a free round of golf to anybody who attended the show which turned out to be a huge success. Every business wants customers coming through their door and so they jumped at that opportunity while making a promise to themselves that once they had a customer, they would make sure the customer wanted to return.
HillsboroughGolfClubsuccess- fully leveraged their participation in this consumer golf show to give their customers a snapshot of what they would get when they came to the course and restaurant in the coming season. That small invest- ment of time and money gave them a great start to a season that has seen more than double their membership totals from the previ- ous year, along with huge increases in green fee traffic!
AHEAD OF THE GAME
Consider the fact that exhibiting at a consumer golf show is merely one element of an overall sales and marketing strategy. If leveraged successfully and in concert with the rest of your efforts, it can provide you with a unique and valuable opportunity to be face to face with your customers and more importantly, your potential customers.
Effective consumer golf show exhibiting requires a lot of good planning, a great value proposition for show attendees, sound team- work and execution and a strong desire to tell your story. Take advantage of exhibiting at your local consumer golf show and never be afraid to “run with the big dogs.”
Golf Business Canada
2016 Canadian Consumer Golf Shows
Vancouver Golf Show
February 13-14 www.vancouvergolfshow.com
Edmonton Golf Show
March 5-6 www.albertagolfshows.com
Calgary Golf Show
March 19-20, www.albertagolfshows.com
Winnipeg GOLFEXPO
March 10-13 www.golfexpos.ca
London Golf Show
March 12-13 www.londongolfshow.ca
Toronto Golf & Travel Show
February 19-21 www.torontogolfshow.com
Ottawa-Gatineau GOLFEXPO
March 4-5 www.golfexpos.ca
Montréal GOLFEXPO
March 11-13 www.golfexpos.ca
Quebec GOLFEXPO
April 8-9 www.golfexpos.ca
Atlantic GOLFEXPO
April 2-3 www.golfexpos.ca
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Golf Business Canada