Page 64 - GBC winter 2015

NGCOA Canada Membership Benefits
Advocacy
Marketing
Golfmax
• Eliminating cart and equipment licensing in British Columbia saved courses up to $20K in yearly licensing fees
• Successful in getting Ontario to redefine the valuation methodology for property tax assessments – payments to courses were retroactive 10 years
Currently Working Towards
• Allowable tax deductions as a business expense on green fees
• Functional pesticide legislation
• Water and conservation permits
• Fair fuel taxes
• Proper weather forecasting
• And more....
Industry Partner Initiatives
• 2009 and 2013 Golf Industry Economic Impact Study proving that golf is a serious business
• Provincial and Federal lobby days to raise government awareness of the golf industry
• Consumer Behaviour Study
“Advocating government at any level is not only important to express current concerns, but to keep dialogue ongoing so officials understand the size and economic impact of the golf industry to help open the doors in future discussions.”
Karen Currie Countryview Golf Club PEI
Kids Play Golf
• A ‘one-stop-shop’ web portal where parents and juniors can find out about your junior programs
• A best practices site on junior golf for all NGCOA Canada courses
Get Golf Ready
• Introductory clinics for non-golfers to help remove intimidation
• All marketing materials professionally designed and provided to courses FREE
• Students average $907 first year spend
Take A Kid To The Course
• A ‘program-in-a-box’ to encourage family play at your course
• Generate new revenues and customer loyalty
• Over 300,000 juniors and adults have participated in the program since its inception
• All marketing materials professionally designed and provided to courses FREE
“Take A Kid To The
Course has grown my full membership substantially and my junior 50% off play has done well too. As you know, the most difficult part is getting the word out when you have limited marketing budgets!”
Tom Arnott, C.P.G.A Deer Creek Golf Course Ontario
POWERED BY
• Group purchasing with over 300 SKUs for you to choose from
• Over $100,000,000 in member spending through the program resulting in significant savings for each operator
• Suppliers that cover all departments at the golf course
• $5200: average annual member savings – far outweighing annual dues
• Accounts, sales reps and billing do not change: you simply take advantage of our discounts or rebates on goods you buy every day
• Provides every member with ”bigger club” pricing no matter what size your operation
“My recent purchase
of scorecards from the LoweMartin Group has, as always, been very simple, even when major changes to the cards is needed. The pricing was excellent, the service was very timely. The knowledge
of staff and the quality of product is unmatched.”
Ross Ethier
Emma Lake Golf Course Saskatchewan
MEMBERS’
CLUBHOUSE
64Golf Business Canada