Page 33 - GBC Eng winter 2021
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The 3C’s of Golf Course Management Series
This is part 2 of a 3-part series. In the previous issue, we introduced you to the first of our C’s in the 3C process – Create: Developing a bigger vision for your business. In the Spring 2022 issue, we’ll explore the next C – Close: Building an effective strategy to close the sale.
 5 Effective
Ways to
with your
 Golf Business Canada 33
 Welcome to the second step in creating a bigger future for your business. Before reading this article, you would have completed Part 1 of the 3 C’s and created a plan with longevity that not only drives your passion for golf course management, but also fuels your efforts with a bold, sustainable plan. That’s a great start! But a plan alone isn’t enough. The adage, “build it and they will come” doesn’t necessarily get you in front of the right customer these days. It requires several more pillars for growth, including a communications strategy that ultimately reaches your target audience effectively.
If there’s one thing the last 18 months have taught us, it’s that communication as we know it has changed forever. From virtual conferences on Zoom to zany video sharing on TikTok, there are a barrage of digital opportunities that help us communicate and get in front of customers.

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