Page 36 - GBC Fall Eng 2016

How do you use social media at your facility?
More Than Just Sales
We have a dedicated Communications Employee who, in addition to organizing the website, social media, and e-blasts, also makes posters and other promotional materials.
We typically send out three e-blasts a week that are specific to golf, social, and other announcements. We try to avoid sending more than one of each specific email. For example, our golf specific e-blast is branded the “Beacon” and is only delivered to golfing members.
We occasionally send out specific emails for events that are only available to a category of membership (i.e.: Men’s, Women’s, Juniors). We send out Twitter posts daily and Facebook posts less frequently, but still consistently.
We are surprised that the majority of our followers are not members, but are people who would like to see what is happening at the Club. The work is done in-house and we use platforms like Facebook and Constant Contact to deliver the information. We spend an average of an hour per day on our social media.
Twitter, YouTube and Facebook are great at recording the traction we get. We find videos generate the most interest. We had one video that gained over 22,000 views over the span of a few days.
Social media also helps us maintain a positive image in our community. As a private club, we want to portray the image of exclusivity but we also want to show potential members that it’s a great place to be a member and is a fun and vibrant club.
Scott Kolb, General Manager Victoria Golf Club, BC
Post At Least
Once A Day
I manage our Facebook, Twitter, and Instagram pages. We also have a few staff members who occasion- ally post photos, or send them to me to post.
I make a point to post on each social media platform at least once per day, spending about 1-2 hours per shift. On Twitter, I always try to post/retweet more than once a day. I use Hootsuite weekly to schedule posts for when I am away.
We find that course photos, photos of customers (especially with a story behind it), special event photos, videos, animal photos, and of course, contests, get the most interaction. We try to post a new contest every couple weeks, and normally give out golf passes to attract golfers to our page.
Promotional posts definitely don’t get as much interaction, but pairing it with a nice course photo or something similar can help. It’s always a good idea to do a mix of promotional and non-promotional posts.
Amanda Kvaas, Marketing Director Cultus Lake Golf Club, BC
36 Golf Business Canada