Page 37 - GBC Fall Eng 2016

Sound Off!
FrOMTeOPerATOrS
Creative And Consistent Content
We use Facebook as the anchor for all of our posts, as it reaches the broadest base. We complement that with Twitter and Instagram.
We use a program and app called Hootsuite to manage all of our accounts. It is a great program that allows you to post and manage everything in one place and add and remove teammates to all of your social accounts, without having to give them each password separately. This program allows us to manage all of our social inter- nally without hiring any outside companies.
There are four people at our course that help create consistent content for our social media. Our content comes from four different areas. The first is a regular, pre-scheduled post of something enter- taining, or mildly amusing. This can be a golf tip, joke, story, etc. We are currently using “you know you are a golfer when...”
The second is a contest where we ask our golfers to share their pictures and stories, post a picture of “x” and be entered for a draw etc. The third is the day to day posts: a pretty sunset, junior lessons, a great picture of the patio on a hot day, etc.
The final post is actual “advertising” of green fee specials, pro shop discounts, food and beverage promotions, etc. These advertising posts are sprinkled in between the entertaining content posts so that golfers do not feel they are being hit with a sales pitch regularly.
We also use Facebook boosts to give our promotional posts a bump and we have seen some great return on these efforts.
Slade King, COO
Play Golf Calgary, AB
Golf Business Canada wants
to hear from you! This is your opportunity to weigh in on how key issues in the golf industry impact your business. If you would like to share your thoughts please contact Shawn Hunter, Managing Editor,
at shunter@ngcoa.ca.
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