Page 52 - GBC Fall Eng 2016

Delegates of the 2015 Golf Business Canada Conference & Trade Show exchanged proven rev- enue boosting or expense manage- ment ideas from their facility at The 2015 Great Idea Debate.
Armed with their best ideas from this past season, each group selected their best idea and presented it on stage to Donald Tru-dope, who was
looking for his next Vice President. Thesuccessfulcandidatewasjudged by all the delegates in attendance, based on the most creative and in- novative proven idea.
Presented by Kubota Canada, the GreatIdeaDebateisoneofthemost highly regarded and beneficial com- ponents of the annual Golf Business Canada Conference & Trade Show.
The 1st place winner was given an opportunity to choose the Kubota tractor, mower, or utility vehicle of their choice. The selected Kubota vehicle will be delivered to the winning club, and will be theirs for one full season. Kubota also provided the top four winners with generous gift baskets.
Left to right:
• Cari Lynn Reid, 3rd Place Winner
• James Cronk, aka Donald Tru-dope,
Host of the Great Idea Debate
• Brian Schaal, 4th Place Winner
• Chris McNicol, 1st Place Winner
• Jill Kleovoulos, Marketing Specialist-
Residential Products & Online Media
at Kubota Corporation
• Eric Kirkpatrick, 2nd Place Winner
presented by
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The top ideas are presented in previous and upcoming issues of Golf Business Canada magazine.
2nd Place Idea BRIDAL AMBASSADORS
WEric Kirkpatrick, Pine Knot Golf & Country Club, Dorchester, ON
e have been hosting weddings at Pine Knot since 1992. We have a busy wedding schedule however; we wanted to increase our wedding bookings in future years.
My event coordinator and I had a brainstorming session a month or two prior to exhibiting in an upcoming bridal show. We discussed the success of different forms of advertising, and it was clear that word of mouth was definitely the best.
Unfortunately, it is also the slowest form of advertising. So, we were looking for ways to expedite the results and decided to try a new idea at the bridal show. Our idea was to bring a bride or two to the upcoming bridal show and let them speak to future brides about their experiences getting married at Pine Knot.
Our Wedding Coordinator, Caprice George, emailed some brides who she had been in contact with after their wedding to see if they would be interested in appearing with us in our booth at the upcoming shows. Their response was tremendous! We had multiple brides who agreed.
We prominently displayed their wedding pictures and ordered t-shirts for the brides to wear that read, “I tied the Knot at Pine Knot” with their name and wedding date on them. We are happy to report that the shows were very successful! Attendees who visited our booth mentioned how unique and impressive it was that someone would take time out of their weekend to share how great their wedding experience was at Pine Knot.
The brides loved being a part of our booth and they became the best promoters for our venue, service, menu, and overall experience.
The results have also been great, with this campaign generating mul- tiple wedding tours and bookings. We are so happy with the return on investment that we plan to use this idea in future years.
Golf Business Canada
Golf Business Canada