Page 38 - GBC Winter 2024 English

At the 2023 Golf Business Canada Conference & Trade Show, delegates submitted ideas that showcased their best proven money-saving and revenue-generating ideas. The top 11 semi- finalists presented their ideas during the event with delegates voting for their favourite ideas.
It was a competitive process with many creative and impressive ideas from members across the country. The top 4 finalist ideas will be featured in the Golf Business Canada magazine. Compliments of Tee-On Software, each of the 4 finalists received a gift card from Home Hardware, with the winner walking away with a cool $5,000 gift card!
Finalist Idea: Power Cart Advertising
2023 Winner : Staff Wellness Jason Porter, Riverside Golf Club, NB
Finalist: Gimme Sticks Kevin Graf, Woodside Golf Course, AB
Finalist: Power Cart Advertising Brian Schall, Copper Point Golf, BC
Finalist: Welcome To Golf Day Blake Clayton, Blue Devil Golf Club, AB
Launched in 2018, Copper Point Golf Club offers an innovative golf cart advertising program, providing businesses with a unique opportunity to showcase their brand while engaging with our vibrant golfing community.
Our program places company logos on both the driver and passenger sides of the club’s power carts, with pricing structured over a four-year period. The total price is $3,350, with the fourth year free, encouraging long- term commitment. In addition to the advertising, sponsors receive four rounds of golf annually on both the Point Course and The Ridge Course, which also nets us residual income from food and beverage, as well as golf shop merchandise purchases.
Sponsors also benefit from added exposure through Copper Point’s social media program. Golfers who take a selfie with the advertising on
the cart and post it to social media are entered into a monthly draw for free rounds, boosting visibility for participating brands.
Each year, this program generates over $20,000 in revenue (revenue fluctuates depending on the year the sponsors started the program), with the potential to bring in $462,300 if all our 138 carts are sold. Businesses can renew for discounted rates in the second and third years, with the fourth year free, further enhancing value. Our expense for a decal on the driver’s side and passenger side of the cart is only $7.50, in addition to the cost of the 8 rounds of golf provided to each sponsor.
Our golf cart advertising program generates revenue for our facility, provides sponsors with long-term brand exposure and a unique way to connect with the community. It’s truly a win-win!
Golf Business Canada
38 Golf Business Canada
Brian Schall, Copper Point Golf, BC