Page 38 - GBC ENGLISH spring 2024

Jason Wilson
Jason is Co-Founder and CEO of Gallus Golf, #1 in custom branded golf course apps, with over 900 North American golf courses as clients. For more information, visit www.gallusgolf.com or contact Jason at jason@gallusgolf.com | 858-366-4584.
In the ever-evolving world of technology, every golf course owner and operator should be seeking innovative ways to enhance their business. For anyone that attended industry events in 2023, Artificial Intelligence (AI) was THE hot topic. AI can revolutionize how golf courses interact with customers, manage operations, and promote their services.
This article delves into practical tips, best practices, and real-world examples of how to leverage amazing AI solutions to be a game changer for your course (that do not require a software programming degree!).
One groundbreaking AI tool is ChatGPT, an advanced language model developed by OpenAI, based on the GPT (Generative Pre-trained Transformer) architecture. ChatGPT was featured in the Fall 2023 edition of Golf Business Canada. As you may recall, its primary goal is to understand user queries and provide responses in a conversational manner that are coherent, contextually relevant, and informative.
TIPS, BEST PRACTICES, AND EXAMPLES FOR USING ChatGPT
Learning to Prompt ChatGPT:
ChatGPT works best when given clear, specific prompts. Think of it as programming a caddie to understand your unique perspective, objectives, and personality. For instance, if you run a golf course set in the mountains, instruct ChatGPT to focus on golf- related content that highlights the benefits of picturesque views and enjoying the natural settings.
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