Page 50 - GBC Spring 2017 eng

1st
Hit the Green on 16
Mark Jefferis, Regional Sales manager BC NWT & Yukon at Kubota Canada Ltd (left) presents the winning prize from Kubota to Nevin Dunfield
Nevin Dunfield The Links of GlenEagles Golf Course Cochrane, AB • nevin@gleneaglesgolf.com
The idea of Hit the Green on 16 stemmed from wanting to increase our social media reach and keep our followers engaged and active so that our course was front of mind. We also wanted to promote our signature hole #16, which is a beautiful par 3 that features a 120 foot drop overlooking the Bow River Valley.
We brainstormed for a way to incorporate these two things. The idea was born of building a 7 foot frame where we would hold a monthly contest for all those who hit the green and took a photo of themselves in the frame with our signature hole used as the backdrop. The winner received a free month of golf at GlenEagles.
To be entered into the draw, the photo you took had to be uploaded to one of our social media platforms using the hashtag #hitthegreenon16. If someone was not a social media user, they could email their photo to us and allow us to post it for them on social media.
This program helped us generate over 5000 impressions across all of our social media platforms. We increased our Instagram followers from 200 to 1100 and our Twitter followers from 1700 to 2800 in one calendar year!
As with any marketing campaign it is tough to actualize the exact dollar amount we received from this campaign, however the free golf for a month did not cost much, if anything. The player came as a single and joined groups, or brought paying customers with them.
The value of this program is indisputable. With the low cost and its overwhelming success on social media, we have developed another medium to actively stay engaged with our consumer.
50Golf Business Canada
Delegates of the 2016 Golf Business Canada Conference & Trade Show exchanged proven revenue boosting or expense management ideas from their facility at the 2.0 Great Canadian Idea Fair.
Presented by Kubota Canada, the Great Canadian Idea Fair is one of the most highly regarded and beneficial components of the annual Golf Business Canada Conference & Trade Show.
The 1st place winner was given an opportunity to choose the Kubota tractor, mower, or utility vehicle of their choice. The selected Kubota vehicle will be delivered to the winning club, and will be theirs for one full season. Kubota also provided the top four winners with generous gift baskets.
The top four ideas will be presented in upcoming issues of Golf Business Canada magazine.
• 1st place “Hit the Green on 16”: Nevin
Dunfield, The Links of GlenEagles
Golf Course, Cochrane, AB
•2nd place “Banff’s Best Putter”:
Steve Young, Fairmont Banff Springs
Golf Course, Banff, AB
•3rd place “Graveyard Golf”: Carol
Ann Campbell, Archie’s Family Golf
Centre, Cornwall, ON
• 4th place “Golf in a Box for Women”:
Greig Burnie, Hinton Golf Club, Hinton, AB