Page 11 - Summer eng 2017

Measuring the Vital Signs of the Canadian Golf Industry
The Report collects data from numerous sources that quantify the 2016 Canadian golf season that was, and forecasts the expectations for 2017. It compiles a range of internal golf operation metrics and external factors, providing insights into some of the leading indicators and trends affecting the businesses of Canadian golf courses.
The full Report is sent complimentary to all NGCOA Canada members and the executive summary is published for open distribution. The contents include rounds played, revenue trending, golf course supply, weather impact, related industries, macro-economic indicators and some intangibles that impact on your business. The forecasting components include a 32 question national survey of 219 Canadian golf course operators’ expectations for the golf season ahead.
To help your golf operation leverage these business indicators into your own strategies, we profile some of the highlights of the Report here.
ROuNds PlAyed
The 2016 golf season in Canada netted out ‘flat’ compared to the prior year (-0.53%) and ‘up slightly’ over the rolling 3 year average (+1.62%). Given that 2015 had already shown a substantial uptick from 2014 (+10.64%), sustaining that improvement is an encour- aging national indicator. Actual rounds played per 18 hole equivalent were 27,125. Total rounds played in Canada were approximately 63,880,000.
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