Page 20 - Summer eng 2017

When you are walking to the first tee to check on a group, you can also updateyourgolfcourse’sFacebookPageontheway! Talkaboutmulti-tasking! The app has several features that will be invaluable for your
marketing and growing your fan base, including:
• Publish/Schedule a Post
• Upload Videos/Photos
• Ability to use Facebook Live
• Schedule Events
• Communicate using Messenger
There is a very large Facebook datacenter about five miles from my home. They do many great things for our communities, not the least of which is provide some free seminars about how to use Facebook, as well as invitations to hear what their vision is for the future.
Facebook has some very ambitious plans which this app is designed to enhance. You will want to master the use of this app, so you can communicate with your golfers. Let’s examine these attributes of the Page Manager app in more depth.
PuBlish/sChEdulE POsts
The Facebook Page Manager takes care of the original intention of Facebook which is to update your golfers through posts on your page.
The nice part about the app is that it allows you to schedule posts. This means that if you happen to have 30 minutes of time between golf outings or while you are out driving the course to check on your speed of play, you can take some pictures on your phone and schedule them to be released over a period of days. This means you don’t need to be writing posts every day.
I am constantly taking pictures of sunsets, sunrises, golfers practicing, people on the driving range, people who got a hole-in- one, fundraising sponsor signs and golfers who wear bad pants (which is a shocking amount).
Sometimes, I might take 10 – 20 pictures in one day, but I spread those pictures out over a period of a week by scheduling them from my phone. By taking advantage of this feature, you are saving time and posting regularly which is the key to building a following.
uPlOAd VidEOs/PiCtuREs
Similar to scheduling a post, you can also upload a video or photo from your phone right from the Page Manager app.
FACEBOOK liVE
The other very important feature that is located on the Facebook Page Manager app is the ability to use Facebook Live on your Facebook Fan Page.
20 Golf Business Canada