Page 21 - Summer eng 2017

Facebook Live is being heavily promoted right now by Facebook. What does that mean to you? It means that you will have a great organic reach when you use Facebook Live because of the algor- ithms that are currently in place.
You might be wondering what the difference is between posting a video vs. using Facebook Live. Great question!
When you use Facebook Live, the people who are watching your video live can interact with you by asking questions in the comments section. A video that is posted on your page is just that, a video – no interaction. The video might be informative, but the people watching it cannot interact with it and ask questions for clarification.
Let’s look at the many ways that using Facebook Live can be advantageous to your golf course.
It would be a great way to have daily/weekly golf tips from your driving range. Schedule 10 minutes with your instructor/pro to have quick hitting golf tips that are posted on your Facebook Fan Page.
You can create some great graphics using www.canva.com that tell your fans when they need to tune in to view your live feed. This creates some momentum leading up to the event. Over time, you will gain a following who tune in every week to get some additional help with their golf game!
When you are done going live, you will want to post your video to your fan page. This is when the true magic of Facebook Live takes place. Facebook will push out your video organically giving you amazing reach on your video.
Here are some events that I have scheduled to go Live this year at my golf course:
• Golf Tournament Prep
• Aeration Day
• Bi-weekly Golf Tips
• Golf Outing Coordinator Tips
• Fundraisers
• Specials events on my
Marketing Calendar
Running a golf course is fascinating to most people. They love seeing “how the sausage is made” behind the scenes, so share those moments. Interview your staff when they are unloading boxes from the new club shipment. Take footage of your demo day and have the rep give a presentation on the new product.
sChEdulEEVENts
I only use the Events page to let golfers know about my Marketing Calendar and golf outing events. This is not a hard, fast way to know how many people will be attending, but it is a nice service to offer.
I prefer to load my events from the computer. This is easier for me as I can type them and do it all in one batch. If you load your events this way, make sure you schedule them. You do not want your followers to get all of the notifications in one day. I schedule my events to post three weeks prior to my promotion.
If you have an event that you forgot to add or decide to have something that is more impromptu, then you can schedule the event right from your Page Manager app.
Golf Business Canada 21