Page 146 - As Mentiras na Propaganda e na Publicidade

O?'%/%''/A/%'/'/+'
'<8))%8J+/+%',-P8.)++'Q0'++'@
/'+'

(
/'/+'//'//8)%)J
%',-+8N.)8%)/+';'/-+'('/'/0%
'/-8'///6%/+'8'//-'%/'/8/'/0%',-P8
.)++'Q/()/%8'/%''@'//')/@;'(8.)
+)%%K8RA@%8%'//%',-@'/&'%)
(%++')%'0%.K%+))%//;'-//%''/8
/.++'/.'%'/'%0
+'&/8.)@%++@
/+'+/8/)&/0A/'@'///)+,7'/@
%'/8,*6'+@8%'/'/8)/%'/'/)%')
/0//8'%';'+6'//8/8//%+6//+K//'%
/''%.+/,/'/8H8/A/@'%8''+%'+()
''/0///)%/,-%.@8/@8&)@%'/%
8+@-K;;'%;')/''8.)//+K/0&/@/
8',/88.),-+'//'8+'/-)+/0
O/%',7'//-+')&''K)'%.0
'F'%
8P8.'8'%Q@P8.//'6,Q@P8.'+)Q0
'%/'%&/('%/P*

Q@P'/')%8/Q')0N%'101!9
+'

*+'9+'AJ+'1 =!@8'F'%8@<%)A+'
+'<'//''8&//.'%'+)'%'+)%'/08%'@/''
(/'P%'%8''+%'K))+%+%+'/(
%,-+J%'%8'J%'%Q0/'+8&

P%'/8',+'6+%'+'%/
?')+//+'/+',/%)./
"0!!!()'/'/
)'//'%+N/'
/'6,+'
p
QS'%'/.'%+'/:0

/8&/J%/@((/+'+'/)'//'
%K+)/@+'%+.'.MS)8+%8&':@+'.H
/+'8'/;/'+'(.),-(%)M)@'+''6',7'/)N
)/0%''8'('+N%8&8')%8';'
%',-P
.+//M
3
*Q0K%+//@+'8/+'///+'<'//''

145