Page 181 - As Mentiras na Propaganda e na Publicidade

+'+/'%8'//+//@'/)%')/'/(,%/'8/
%8N.)%%'%(6&6'R'8(<'/'%8'+/
8)8+'/.'')%''%',-+'//%'%0
'F'%
8@>,@'%1 =!@'%8'/ JE'
')8.)%
8'/%/K'+'N)/;'J%)%'%P JE'

'))%6/86)MQ06%/'+6'//8'//
/@%/'J+/@%A6'%&6+@K))/+'++'%+
@'/+'/@/)'//6%''@+<'+)%'/8+P
%%ZQ'++'@/S% '%
'/<+/:J)%
.A'6+8N.)%%'%.+/%'//6+
+'/+'%8'/@'/'%/()%''')J')+0/8
'++
+6'//8/+'8'///@%/8+'%/+<';'
J/+('

'/ Z

%+'.)'/@)'KKK'@8.)'%1 D
S''/@

*+'1"+'.:%N))A
)J%+'P>,)'KKK'.J86)MQR'%
'%'8'/'6%J%'%@//(''+'/)/+@/'%(<'
+0
//%%.K%)%J'/'/)'6'%//'/+/
)%J7'/')'//+<''/P +%/86)MQ0+6
%8'&+%'/'%P/)%J'//-%/Q0'
%@+'//(%@/')8',7'/'6/@'%<-+
./,-+&('@8''8,-;'/'/6')/86
)%/'/+/0
///+6'//(H%/-)/'%@8K%@%'/
/'+'/0'%/%'''%.''<6++'/;''N'%
%'/%'%8''//'8)+/8(///'66+/'
''//''@)J%++',-8/'+/8')0
+<'6'++'@/'-6K//'%/')'//++'+'/8%')
+/@/)%J'/-'%<7'/8))0

'6'%/./'6;''//8)+'%'%.+'%)K+''<8/*++('
'),-())0%+/)//@'%8'/8//+6'//6++'//.%%'/%
%'R@'/+/8'//.+6'//%)/08%'8)K'%'''%8'+
8(6')'/$

88'/'%'%8'/'F'@K8'('6'+J'@'%
',-/))''/@)'%8+'0/+,-+'%+'///'/K/+'
8'+'+'%N8/('/0

180