Page 203 - As Mentiras na Propaganda e na Publicidade

%%-%/)0.)(<'/8%/'%)%8'F@%8/'%
(++'/'8'88''8..'0?)MKJ%'%6)MK
)'''K/+'J'/08H//.''.)j000k6)M6<
,-8H/..')E.)0'/%%'@%'/%'/@%'/
%8'(%'+'6''+');/.)(&/'/8'/',
+'J%'%Xj000k0Q

6'+'%J%'%@)%%%J'@%J)
+'8+/@'')'//&8)6')MS'%1 DD:;'''
/'@/+/.'''/)@%/J%'%+;')0
'/8'@)&+'/@(%/+8.)++'
'/+88+0><'%///8/)(%*+'%
)H)+/)//+'(@()%8+
F'+8
.)++';'8%'%''/''('%8,-+)/)
''0
+'/'8'@8K%@/')/)''K<+%
.K%'%88+0
'/8+''//8'@K')'//&
+/+//8')/
1:88+')'J&%'%8

'+M)
)'+'<,-+/+'/'A/@%+)J'('@H++'/%'/+
%@+'/)%'+/('/@'%/8)%''+H+@
;'/'))''-%.+''F8H0
":/,7'/+')')/)''-))+'%'
%''0)/)''K@/'+'/+'>'+@'8'//-S)(00
>'+@4
@)809P/I++'/
/;)/Q@'/)
'%1 2:088+-'%')'//++'+''/%/%6/
)/@8;''%''+'8.'%/%/%8'/;'
8.)++'0/'/+/+'%6,-8')'%'%8.)++'%
K8)+'/8'8+,-0%/')'//++'/8%+/'/6%
'%'//('/S%'/%8'+/8/'/)8//:@(
/'./))/)''%6//8'%''/8)%8''/)
J'0'(//'/.''8/8'///@-/'')'//&')
%'+J'/)%8/.''/%%R'/)%8%
;'')//'%0%8)@)&@/)(/8'%')'%
'F)'.+/';''/&'%AK/'%8'%8'0/88
+//8-M%')'//++'@K6+'%@+'%'/+
+'J++)/)''+/'''/0'%/''%'/+/
')'//++'/'/8,7'/@)(//-@+/+6'//P6/Q@'

202