Page 38 - As Mentiras na Propaganda e na Publicidade
P. 38

"22@"99@"9:0
               ":./'6%/;'/8.)&/(6%%'%+
          (''')(%'/'+%/)/%+'//'/)''/
          )'/0T')'//&)'/)';'@%''@/
8'
          /'%%.K%+/)/%8/''/'8/
          )'/@A&;'%+'8'+'//')'/6'%+8.)++'
          S)(0'/''/8'0//@1 =:0
'F'%8@A3
          8.)'6/6
@/8%'/%'/'/+'1 =@%
          /K'+'8&/++//)'/8)'68.)+
          +'+'8+/+'/+/*)''('%0?&/+'//'/N)
          /(%'++/+'(%J%/)@8'F'%8+ 1

          S"!+'('6''+'%,+'1 =:@;'+<P/'/+
          -/-%/./;'//@/%8'/%'''/)/
          %'%%/8+/+'.''<Q0'F'/+)%%/
          +'%J'/.';'/6%%)+/8)''/)%8+
          )/%+'.%@)'%'J+'@./'@/%.')08'/'
          /+A'88,-('%'%'0%'K8)+'
          )%8J8'',7'/'/6/@+''//'/%'/%/%'/'/
          8.)'%//8&/%N%')/+'&6'+'/@
          %/K/@/.'88'+/%J''/'//'/8/.++'/
          /)'++'%+'0
'//'%+@/'/+@;'
          '-M'%'-)J')'%'6/6
@'%+/)%
          /''/+/@'')A+//'6''%//%@';8')%@
          8/)'/@88'J.+'P%J''/.A'/Q0%
          .K%/'%&
7S
7.
*	#?+H
          ):8.)6
%/K'+'8.)++'/)J%+
          /)'/8/'6/0
'F'%8@N)8.)+
          N%'1=S12"D+'6'%.+'1 =:+<P)'@
          '+'
7-')/.'/+'/'%+0'6
          
+'G'+'%)'+8+'/'/.%'@%.6
          ,-)+%.%8'J'/K'%.K%8+'/'H%@K
          %'/%'8)8%''8/''/+'
780%/'+
          N)+'/)6;'@+//'/''/@"D^'%'F')6/'
          '%8'/&/@8)/%+'/+'8+-0)'/)'6
          ;''//'/''/+6%+'%8W)*'6/@''%6
          )%'//86/P
70///''//-(K/Q0



                                       37
   33   34   35   36   37   38   39   40   41   42   43