Page 57 - As Mentiras na Propaganda e na Publicidade
P. 57
'@+8//+@';(/'8//6'@/'-%'
88%''@%'/+(+8'6/7'/8'+,7'/'+')
//0/)//(),-K8)&6'*8.)++'0'@%'
'68//+@''/)+J/H@'%%'/%6/8
)'8.)++'+;'88+@8/-/''/8'+'
%+N/%'/%(%++'+')+;'%8+
8)0%8)@'F'/''%''(+'++'/8)8/'
*/,/0%)/'6++'6'))/'6+@'%'6
)&@'6)&0)%K)'+N/@%+,
-K+'/6<+@'/%6<+R/'%(.)'+'/'
66'%K))P'6)&Q@6K/+'/'6'J8
'//)6'/-@''/'J&+//0
I(@8.)&8+'/''+@//%)%
88+/@%+'&'%(,-+/''//'/;'+'('+'0
'F'%8@%8.)++'+(% U#'F@;'(.)(
)8+/@8.)+%A()M/'%('6''+'1 =1@'8'
/'6'(('+'+8)')+';<''+()/'J
)K/@/.'%%//;''0%'%'/6)%8J+
+/'''FPH/'/%/%%/++//'6K//'
%/8'++%'/'%8)%/8';'/8.'%/Q0
<'+
@8.)++''668'/;'('/6+'
/'66%'+.<,-')/,-+''+()/)%')
/@'8'/'68+,-+#'F)%%/%'+'
8'//'//'8+''6,-0//%@86<'%8'/@
8.)++'(<8'6/-'+6/'6/.'%8),-+/
'+()/0I%/'+()/)%')/@%/'/)H/@'%/
()8+/0
)%8,-+/.A'/+%''%88+''%
8.)++'8+'8/''/%++/''(%
O'%8.)++'@)'8+'%''/8'+'/'/
8H8/8+/@%/)%'''/8'+/8+/+'/'/
))''/R
O8+''/)+'@//%)%88+@',7'/@
/'(/R%/@'/'N%)%8@%'''/)+'/(,R
O8+'%''/8'+/M/%%'/+'%8@%/
'%%'/%6/;'88+/8''/)'6'J/H0
56