Page 66 - As Mentiras na Propaganda e na Publicidade
P. 66
+'%(H%
)%-8'/(<'%.%-@
8//;'/'(//'
))%%-)/%.,-88
%''+@'%%'0
/+'/+''+'1 =2/./M%/%'/+''8%
%'8'%'%0'8.'+'(P+8.)++';'
)@
#
#
@',7'/@+),7'/8'/'
,7'/(//+''<+<'%'QS)(0L0Y+@1 = @
8&(1D:0>//%;'''>+/+>,@(+
/)'++'%')+'%'/%%'@'6''++/8.)+
+'+'@;'%/66H)%)/)+'A@(J/'
%A)J'+'A+0K%8+'%8H;'@+'(@
/'%/+)%&@'/%.'.+)%//'%'J
'+A@%/;'8'/)K%,N)SD^:@&)+))@
+'F@%H'6''@'F/+')/)+'A@%/()
/@'/.<'291')'/1!"f11!08'%.@
8%+')/-+'12+'%,+'1 = S'+'/M/+'
+'//@J%.'%''@ 1!9@%,+'1 = :@
A;''/8.)++'@8'/+'-)/%(%,-
'F8)@'%'/8/')&''6)+@)(%+//%
+')/-+.+' ')//+'?'/J'/+'1=+'%+'
1 =0
0>
@
>C>>g
+'/''-8'/)%F+'86/%'/@
%/%.K%)%%,7'/+'8'/'/@+'.A'/'+'+)/
%'/0
''+'+@/6&/)'+'/
S'%-'/@///@'/'/'%')/:<%%/())/@)
%J7'/';'/+'.)J(&6'')0@8+//%/'/8
/+';'0K%8+')8;'%.A'-)/
@)%@%/0/)/+'%/'//'/.A'/)%//@
8;'-/-'F.+/8/%'/%/@%/8/()@'6'
8''//8A'/+';'0@%'/%;''//')/+
'+-
')'//%''+6'/&@''J'+&%)
/8
0/+'6'%/+'F);'///+'//'8
65
