Page 76 - As Mentiras na Propaganda e na Publicidade

'8+'/')+'%)(0
6)%/')+''/@'F)+
+6'/&<+''//')'/@8%''/-@'
%8)%/'/8''F/8+'/')+'%'//-0/8'
,7'//'6'%'6+''%''8+//%/',7'/'//6/
+'%//R(</')'+;'/,-'/&/'+''+8/
%'/%@';'-/'&%/8//6')//8/@;
+(''8H8;'/(%''F)0

(%@/'F'N%8+',-(/)//''%3

8.'%+)%'0+'/'6
('/'%J'K%'/%@)/6+'@+'%)'
+'//'80(+'1 9!@%)%8+'8/'/+''
]/@#?@/++'/'%-/)'+(<'
%/8/'/+'/(+'+'%(H(@''+
)+8/'%8-+'!!%/@%.%8'+,+'/%'
'@/'//%'%H-(J@%8)+'%0/
%/)''/+'%'/+'8//+//.6%+'6
6'+@'/+;''//'+')'.'%/%'/%,-J.
@;'')')+';6'<'/%'0
;'/'6%'///
(/+'8/'/.'%%'+/Z-6'%/+'+'
/.'0/-J&+N6+;''/(%%/+/%)
%//-')'8.)+/'%/A/@8%/
.%%';''%J+6/8/'/0
%)/)%'/'@+)%''%/-K(/'')/
+'('8+,-'F+)'0/K(/8H8)';'
(%+0I'-/'+%/@+'8/+//P((-
%''XQS'8)'+'(//%/6',-P8'J%')W)8
'8+<'Q0'-%6;'/')J'/%'
)%N).A'6+''8+<0:
'%.'%/%'6+%'/%M'@>,@'%
1 D"0'/+/'',7'/'/6/;')'%'%"!+'.@
%'++')J%+'+'(%,-6)(<)%8J
)./',-088J8//+68'''6/-'
'6//)%8'///)%/'/'%.++/)///@
8+'+/'%%K+)@%%/+'&F@%8('//@'
+')6%''///'88)';''%8'60
'++'@'%'/8(///@8/8+<''//''F0/

75