Page 87 - As Mentiras na Propaganda e na Publicidade
P. 87
+/)%?'-+'1 91 D=@'('.+8'+++')
%@/')'&+
'('/@;''/68')8+@'%1 D=@)%
/%/+'08.),-+'//'+)%''6';'%
')%/+''/%')//''66'%8'//6%''
'+?'-('/)+++88,-0//''66%'
)%',()%'''%=+'/+'1 D9@;+@8H/;'
+/)8'+'/%')/8)J/+'8J'
6'%/(+'U@'//86%'/,-
<+8'/+''+//+/+/@+CJ/@/
P+//%'/')'//&/@)/6'/(,/%+/Q@88
?'-+0/8')';''//')+''(86)+0 '/
+'8',7'/)+'//+')%+//6'%/@+/*%
J%')08/+'(,-+'(,/'/8')/')'+/
+',7'/+'/.'%(%86+/+'/+'1 D18'8'/+''
'@a''+YS)(0?*
@1 =1:0
@%//-(%(';V''0
'F'%8@(
+'/''%.+'1 D1@8'/+''a''+Y);'//+/
+/J6%')%',+//'F8'M)/)''/RM)/
6K)//+6)O%/-+//';'8H8
-6K)'<;<''F8'M)/+'/+')+;''%M/
S/'+A+'2!+'/''%.+'1 D1:0)'/)''
%/;'%8'//6K)'8)%/'%',-)/
/.'
0
'F'%8@(+'1 ="@%6-+'(@
86'''+''+@)%8W8'+'/)R/1=D
8'///;''/6%.+%'%0/)-%'')'
%/;'9"86/N%8&+
0
%'/%(%@
/''@%6-/8'/E)/6K)'F8+'%8'6E@
+'/-+'''@+'+/)W%/+'?@'//()8
+%+/A/+%+0/
(('+'%
"=86/@8'('+N%8&S/'+
0'+6@
1 !@80= :0//')/%)%)+''/K+'.'+R/+''/
/6K)/+(%,-)J6%;'/)++-/8')/6%/.'
+/./)/@'/H(6%+/%&//'J6'//'%+'
J'/%0K%+//@''/)+'6%'+M)+%8'/)8
/8/'/)/%0
+%/>)M/%.K%8)J.%''
86
