Page 97 - As Mentiras na Propaganda e na Publicidade

K%@+<J'@K%@''/+'<'/+'%J7'/+'
6'/+'G'@/.'//'%%';'''+'%+'%8
'/)'FK)@M//'%/'/@+''%+;'/'8'8//'
8+'/
EK1 +'/''%.%&F%06/-+

E)%','('6%'''%1 +'/''%.+'1 2 0

./'6'%/;'@'//+'),-@G'/+/8)'+
%'/%'//%'/%'%80-/%'''/'/8A'
/+''//-@%/
%8'/')+'6'%'
/R'<@K%+%'@+//8)'+%'/+'88
+'A
/+''/8'/'/@F+/+'
/''/'%8+''/@'')'*

+');'-
(88/%/'+6'<0/)A+'//'/8)'+%'
/K+%+8'%'@8/G'A&+')+)
E@'
/',7'/+/+''/8'/'/@;/;';'(//'%@-'%
'+'%+/+')/-0
',-@'('+/'(/',7'/@6'%)%8J
+(';V''%''+'(%,7'//./6/@8//H/'+'/H6'
++'%'';'/'/./0
'F'%8@%8/)/+'
(.)/'/8)%.'/0'/8+'&)%%+88
8/,-@%'6@(%6
1:-/'+'/'//(F'/R
":/-/')+/+'/)0
'//')/@8+'/''8H8('/./8
@A&;'/'<K+()+'6'()0
''(K'6+''@',-'(%,-/./6
6'/-+'8'('M)/.'/0'%+/8/'/)/+'
%'N%'+'%//'/'8'8%'//-@'/''/8+'&
1:-'%/',7'/'//6/R
":/%//'/;''/%/)/+M%(++''F)/6
%''+'('/60
)'/)''%/;'+'',-6'%(';V''%'')%8
J+8%

#
@'/+'6+
/%8'/A+H)''+/')'/@/'%+<.)'
+<8'@K')'//&;'%+/+/'/'A%'+'/'A
'+0
+%/)'+.++'*/8H8%'@)+%
+''/)/+'%'/0

96