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EFFECTIVE Whereas in Bing, it may look like this:

DIGITAL

MARKETING

STRATEGIES

FOR DENTISTS

SEM is focused on results that Digital Landing Pages Email Marketing
DIGITAL MARKETING FOR DENTISTS. are intent-based. For example, you Landing pages lead generation for This is the cheapest form of
are marketing with the intention of dentists are not to be confused with a communication in digital marketing; all
having potential new patients. This is website’s homepage. These are web you need is an email marketing service
re you still stuck in the times Digital Marketing allows you to use platforms that will a great way to advertise because you pages that a person reaches after they provider and an email list to get going!
of yesteryear where marketing The goal of marketing, be it traditional deliver your content directly to your are giving the audience the thing or click on an ad with the sole purpose of Through email marketing, you can
A simply meant running a or digital, is to reach new patients and potential patients. They’re not free, service they are looking for. receiving ad campaign traffic. A landing send targeted emails to a customer
billboard, buying airtime on TV or ads to create new revenue streams. The but when done right, can grow your But how do you get into paid page should be relevant, clear and list which could include newsletters,
on the local radio station? Or what main difference between the two, is number of prospective patients hugely! search ads? Paid search ads use direct. It’s the page where a potential promotions or reminders.
about letterbox drops and junk mail, that with traditional you’re shouting a PPC advertising model wherein patient hears what you want them to
or the trusty old yellow pages? If you out in a crowded room hoping PPC you pay the search engine for traffic hear about you so it’s important to Remarketing
answered yes to any of the above, someone will hear you. And in the PPC ads are a great way to advertise whenever your ad is clicked. make a good first impression. Not everybody who visits your
then it’s time we took you on journey digital world, you’re speaking directly your practice even to those who have website becomes a patient. There
SEM
into the new millennium! to those that are waiting to hear from not heard of you yet. When you build Social Ads Sponsored Content are those who are still on the fence Paid Search (Google Adwords)
What used to be considered you. Directing your marketing efforts a PPC campaign, you can control These are advertisements that appear Sponsored content can come in two about booking an appointment. With SEO
effective marketing, quite simply, isn’t towards those seeking your services, your message and can monitor the on Twitter, Facebook, Instagram and different forms: remarketing, these fence sitters get Organic Search

anymore. But, if you’ve been spending well, that just makes sense. performance of your efforts. The key other social media platforms. You • Native Advertising: This is reminded about you by seeing your
GOOGLE
money and resources on some of the Not only is digital marketing lies in creating a consistent and well- can pay these platforms to promote paid digital content that appears ads in the sites they’re browsing, over
traditional media we just mentioned, completely targeted towards your crafted message that really speaks to your dental practice via promotions, on another site that is somewhat and over again. It’s a really great tool
you probably would have figured that prospective patients, but it’s also your target market. offers and boosted posts. Through related to your business and provides for building brand recognition and Landing Page
Dentist Near Me
Search
out by now all on your own! Digital entirely measurable so you can put social ads, you can target relevant information that your shared audience value for new potential patients.
marketing is the proven go-to method your money where your mouth is SEM audiences through set parameters would want. For example, If you By now, I’m sure you’re sitting WEBSITE
for all industries, but we’ve seen some every single time and make sure PPC is not to be confused with paid like personality, behaviour and other want to advertise a “teeth whitening on the edge of your seat screaming
Mobile & Tablet
particularly impressive results when you’re actually producing positive search ads, which you are likely demographics. promotion” you might consider ‘HOW DO I GET STARTED?!’ and
digital marketing in the dental industry. outcomes! You can easily track your to have seen many times before! advertising on beauty magazines like the answer is very simple – Get Friendly Site
ad performance and see where your Paid search ads, or Search Engine Display Ads Redbook or Vogue. in touch with Digital Junkies and Facebook
traffic is coming from, and then use Marketing (SEM), are online ads These are the ad boxes found on the • Video Ads: These are one of we can take care of the hard work
these insights to further improve your that appear in the search results of top or sides of websites. Paid display the best ways to market your dental for you! We’re experts in digital LinkedIn
marketing efforts. platforms like Google or Bing. When ads are either banners or videos practice because it allows you to talk marketing. You’re an expert in the Blog
somebody uses a major search engine and you can see A LOT of these in directly to your potential patients. You dental industry. And together, there’s uTube
Yo
Paid Digital Marketing to look for a service or product, paid news websites. Before you can view can show them around your clinic, no telling just how far we can help to
There are three Pay-Per-Click (PPC) search ads are those that appear in the content you came for, you are provide educational “how to’s” or even grow your business!
categories in digital marketing and the top areas of the results page. made to watch a few seconds of a let them hear from your current patients. https://www.digitaljunkies.com.au/ Email
these are search, social and display Let’s say someone is looking for commercial first. It can be intrusive Video is a growing platform in the digital Marketing
advertising. A good balance of all three “tooth implants” in Google. The result to the audience but effective for the space and it’s starting to make up a
will maximise your digital efforts. PPC page may look like this: marketer. large portion of advertisements online.
Webinars
Vine
Digital Marketing For Dentists
We provide tailor-made digital marketing solutions specifically for
52 WORD OF MOUTH SPRING 18 WORD OF MOUTH SPRING 18 53 Pod
Australian dental practitioners.
Pinterest
Snapchat
Book in for your free digital marketing Apps
analysis today @

www.digitaljunkies.com.au/digital-marketing-for-dentist
We can help send you more patients! Can you remember the last
time you had a brand new patient enquiry that wasn’t a referral? If
you want new patients, we can help reach them in the digital
world and send them knocking on your door! We have specialised
dental digital marketing campaigns that suit all practices of all
shapes and sizes.

www.facebook.com/digitaljunkiesau