Page 20 - TOOLKIT DERMAWEB ENGLISH MOBILE

DERMAWEB TODAY,
A NEW VISUAL IDENTITY
As a testament to this new strategy, DERMAWEB’s visual identity and graphics style guide have been redesigned to breathe new life
into the brand, along with a sense of the brand's expertise and philosophy.
Compliance with this style guide, throughout the world, indicates a strong and clear brand.
DERMAWEB is not embodied.
The visuals place emphasis on the skin and hair with the
dermatologist’s expert care.
These high-impact, full-frame visuals show subjects with natural skin, never
too smooth or flawless.
The goal is to reflect practitioners’ reality, not to convey a purely cosmetic image.
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