Page 22 - TOOLKIT DERMAWEB ENGLISH MOBILE

DERMAWEB TODAY,
A CLEAR EDITORIAL STYLE GUIDE
The editorial style guide defines the rules to be followed for writing or briefing the author of content intended for DERMAWEB
and its resources.
> WHO ARE OUR READERS?
Dermatologists and health care professionals expecting concise and reliable scientific information in the field of dermatology.
> WHAT REGISTER SHOULD BE USED?
DERMAWEB must provide clear information and a quick understanding of the subject and issues. We therefore use:
• short, simple sentences that only provide key information, • precise vocabulary,
• a professional, neutral and non-controversial tone.
> WHAT ARE OUR EDITORIAL RULES?
A scientific approach
We require content that is referenced, with sources, and written by experts in dermatology.
Independence and a consistently ethical approach
We work to share scientific information that is reliable and objective, we do not allow any promotional or questionable information. Our scientific committee is composed
of independent international experts.
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