Page 12 - Online Notes 2017 Flipbook_Neat

Market research

The following additional reports are available:

Drinks market (Cost = £5,000)

This gives you

 Relative size of the market segments
 What they like and what they don’t like
 How much they spend per visit

Food market (Cost = £4,000)
This gives you

 Differing characteristics and demand stimuli of the ‘restaurant’ and ‘pub grub’ sectors
 An indication of additional staffing costs associated with higher quality offerings

Hotel market (Cost = £3,000)
This gives you

 Advantages and disadvantages of entering the hotel market

If you purchase these reports, the link will appear in the pink box on your control panel.

Family Friendly

What will your pub’s attitude be towards children? A 2 means they
are welcomed, a 1 means they are tolerated, zero means they are
not allowed in. Apart from attracting families, a high score will attract
tourists. For some groups, however, the presence of children may
deter.

© Virtual Village Pub Limited 2016 10