Page 26 - Online Notes 2017 Flipbook_Neat

Ratio Tracker
Autumn Winter Spring Summer Notes
SALES 8 pubs, so average is
Your pub's market share 100% ÷ 8. This is the first
Average market share 12.5% 12.5% 12.5% 12.5% of your 4 contests.

GROSS MARGINS Contest number 2: the
gap betw een your cost
Drinks margin This pub prices and selling prices.
Market avg Subtract average margin
+ or - from your pub's margin.
Food margin This pub A positive difference is
Market avg w hen your margin is
bigger than the
+ or - average. The third line is
Average margin This pub a w eighted average of
your drinks, food and
Market avg hotel margin (remember
+ or - hotel margin is 100%).

OVERHEADS
Labour This pub
Market avg
+ or -
Operating This pub
Market avg
+ or -
In the third contest, a
Entertainment This pub positive "good new s"
Market avg difference is if your
+ or - overhead %s are less
Marketing This pub than the market average -
Market avg it means you're spending
few er pence in every
+ or - pound of sales on
Administration This pub people, marketing etc
Market avg than w hat your rivals are
spending.
+ or -
Property This pub
Market avg
+ or -
Total overheads This pub
Market avg
+ or -

OPERATING PROFIT % Should be Margin
variance less Overheads
This pub variance. Brings together
Market avg contest 2 and 3. Higher
+ or - than average is good
new s.
OPERATING PROFIT £ Links Operating profit %
For market average profit, This pub to the Market Share
multiply total market sales by Market avg contest at the top. More
average Op profit % then divide profit than average is a
by 8 pubs. + or - positive!

INTEREST Just record the interest
Labour This pub charge from your P&L

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