Page 47 - Sales and Operations Handbook for Managers.pdf

LOCAL STORE

MARKETING AND LOCAL

EVENT MARKETING

Purpose
Local marketing is done to bring awareness to A-MAX and

promote growth to the business.

Applicability

Sales agents will be able to market in the area.

Prerequisites
Understanding of the NSA market and be able to build rapport

and partnerships with local community businesses

Responsibilities
Sales agents- in charge of going to local businesses and

promoting AMAX with the goal of increasing market share.
OM- in charge of creating local store marketing schedules.

DSM- in charge of coordinating the local store marketing
efforts in their areas and measuring success.

RSM- in charge of reviewing the results and coaching the staff
for continual improvement. RSMs are also accountable for

reconciling any gift cards used for local marketing efforts.