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BENCHMARKING

Overview of h+p studies Reference Studies:

360° approach by linking survey data with h+p panel “Omni-Channel Experience”
Analysis of the real customer experience at 50 leading
data fashion and lifestyle retailers. How well does omni-channel
retail really work? Comparison with the USA,
• Assortment studies • Market potential studies Best Practices, Trends

• Brand and brand segment studies • Country market studies “Men’s Trousers Study”
Analysis of performance data for trousers, trends and
• Customer structures • Market entry studies forecasts. Enriched by store checks and qualitative focus
interviews with industry experts

“Market Potential in Switzerland & Austria”
Analysis of market potential and identification of the most
attractive locations and POS.

“The French Apparel Market”
Layout: Eva-Kristina Ruwwe, Photos: © shutterstock “Insights Outdoor Market”
Structures and players on the French apparel market, on-
and offline. Assessment of market potential.

Analysis of the international outdoor market, trend
assessment and market segmentation.
Recommended action to cope with digital change.