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RPG Leader Showcase in External MediaRPG Leader Showcase in External Media
Since taking charge in 2012 as Since taking charge in 2012 as
managing director of CEAT, managing director of CEAT,
Anant Goenka is taking nothing Anant Goenka is taking nothing
for granted. He has trained his for granted. He has trained his
eyes on some of the changes eyes on some of the changes
that could become full-blown that could become full-blown
disruptions soon. These could be disruptions soon. These could be
in the form of shared driving, in the form of shared driving,
autonomous driving, and a shift autonomous driving, and a shift
towards electric vehicles and towards electric vehicles and
greener technologies in tyre greener technologies in tyre
manufacturing. manufacturing.
According to him tyres which According to him tyres which
largely are a business to consumer largely are a business to consumer
advertised product might undergo advertised product might undergo a
a change to become a business to change to become a business to
business product. He has business product. He has
transformed the fortunes of CEAT transformed the fortunes of CEAT
by focusing on higher margin by focusing on higher margin
segments such as passenger cars, segments such as passenger cars,
two-wheelers and SUV’s, and two-wheelers and SUV’s, and
improving distribution in rural India. improving distribution in rural India.
CEAT remains confident of taking CEAT remains confident of taking
great strides under his able leadership. great stride under his able leadership.
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