Page 5 - PORTFOLIOO

Highlighting overexploited project: the design of a mobile
advertising and its effects on app which consisted of an

public passiveness was one of interactive game on TV. The
the repetitive issues throughout consumers should have to find
my degree, and it actually out the name of the advertiser
grabbed my attention so as to of the spot which is being
wonder how could I get broadcast at that same

“receptors” involved in moment, getting points for
advertising? every time they get the name
right. When they get to a

Despite its sounding really certain quantity, the advertiser
pretentious, so as to say, I would give the winner a prize.
would describe myself as a The main aim I wanted to
“source of creativity”, it is a pursue was to get rid not only
kind of inner sensation. I’m so of all negative thoughts towards

keen on creativity that I would advertising, but of passiveness
dare say you can still impress among consumers too, and
public and what’s more, create an interaction between

surprise them: “Nothing has brands and public.
been invented yet”. I have
always had the feeling of This project was awarded with a
creating something that hadn’t grant abroad and was selected
existed before. to take part in a national

competition together with more
All these feelings and inner young entrepeneurs.
sensations brought about the

idea for my final degree