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place a disclaimer with the opt­in box that says something like “I won’t share
this email address with anyone” or “I hate spam as next as the next guy –
don’t worry, I’ll keep your email to myself”.

• Free Product Access ​– If you’re giving away something more substantial,
like software or a full eBook, you can require “registration” before they can
access and download that freebie. It’s the same thing as a free report, but
if you build the entire site around that product, you’ll be able to draw more
attention and get more signups. People are used to registering to use
something they’re interested in.

When it comes to lead capturing, the opt­in box needs to be more than just a “name
here, email here” box in the corner. It needs to be front and centre, clearly lay out
the value of the list, and be visually appealing. When you can do all that, you’ll be
much more capable of snagging the leads you need.

Formatting Your Mini­Course
A mini­course needs to do many things, but first and foremost it needs to build trust

and expectations. When you violate that trust or underwhelm those expectations,
you may risk losing your prospects. So, instead of trying to start selling in email
one, you need to back off a little bit and show your readers that you’re actually there
to provide something of relative value. There are a few ways to do this.

1. ​Ensure Every Email Holds Value ​– The point of an autoresponder course is
to convince people that your goal is to provide valuable information they can