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THE ENDOCANNABINOID SYSTEM






        Now that you understand the           and broken down quickly by            Keeping the endocannabinoid
        differences between hemp and          enzymes. When your body cannot        system balanced is so crucial to
        marijuana, you may want to learn      produce a sufficient quantity of      your health and well-being that
        a bit more about why so many          messengers (neurotransmitters)        many researchers today believe
        people are using CBD. The             on its own, the communication         endocannabinoid deficiencies are
        potential health and wellness         system can fail.                      to blame for many common health
        benefits of CBD are due to the                                              concerns. CBD works by mimicking
                                              Ideally, your endocannabinoid
        way this cannabinoid interacts                                              the messengers and influencing
                                              system would remain in balance.
        with your endocannabinoid                                                   the receptors of the endocanna-
                                              Unfortunately, under the assault
        system. Your endocannabinoid                                                binoid system. By supporting the
                                              of stress, illness or injury, your
        system is the network of receptors                                          functions of this regulatory system,
                                              body may not produce enough
        and messengers that regulate the                                            CBD has the potential to provide
                                              endocannabinoids to fulfill
        many vital processes in your body.                                          numerous health and wellness
                                              communication requirements.
                                                                                    benefits.
                                              The system becomes unbalanced,
        The messengers manufactured by
                                              and communication  deteriorates.
        your body are made as needed









                 MOLECULES                            CANNABINOID                        ENDOCANNABINOID
                                                        RECEPTORS                              SYSTEM


               ENDOCANNABINOIDS                                                       Phytocannabinoids, or plant
                                                               The ECS works
                                                PRESYNAPTIC (SENDING NEURON)          cannabinoids, bind with cannabinoid
                                                               through two types
             •  Manufactured internally                                               receptors and send a message to
              by the human body from                           of receptors found     the body to do certain things.
              foods like fatty acids.                          in our body:
                                                               CB1 and CB2            This can help regulate:
                                                             CANNABINOID RECEPTOR
                                                                                       SLEEP
                                                             NEUROTRANSMITTERS
                             eg. ANANDAMIDE
                                                                                       APPETITE
                                                             RECEPTORS                 MOOD
              PLANT CANNABINOIDS                               Receptors are           MOTOR CONTROL
                                                               found on human
             •  Naturally occuring in hemp &    POSTSYNAPTIC (RECEIVING NEURON)  cell surfaces   IMMUNE FUNCTION
              cannabis plants.                                                         PLEASURE
             •  113+ active cannabinoids                RECEPTORS:                     PAIN
              found in hemp.
                                                                                       REPRODUCTION
                                                    CB1           CB2
                                                                                       FERTILITY

                                                    Central       • Immune Cells       MEMORY
                          eg. CANNABIDIOL (CBD)     •  Nervous   • Gastrointestinal Tract
                                                    System
                                                                • Peripheral Nervous    TEMPERATURE
                                                                   System
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