Page 34 - The Costco Connection - October 2018
P. 34

TV’s fi rst prime time network
                     color series was The Marriage,
                     a situation comedy broadcast
                     live by NBC in 1954.
                                                                                                   TECH
                                                                                                   CONNECTION



           A new



           view




           The latest buzz in TVs
           is OLED, and they’re
           pretty cool
                                                                                        LG
           by MARC SALTZMAN
           Y      ou’ve finally decided to buy a …K   between the brightest whites and the
                                              darkest blacks). Why? With LED TVs,
                  TV, one of  those beautiful televi-
                  sions that deliver four times the
                  resolution of high-definition.   the pixel shutter is closed to show black,   JOHN GOLDSTEIN
                                              but the backlight is never turned off,
           Perhaps you’ve even narrowed down your   which sometimes allows some of the light
           decision to the brand you want and even   to leak through. With each pixel illumi-
           the screen size.                   nating independently, this isn’t the case
              But wait! There’s one more thing you   with OLED televisions. We’re talking
           need to decide on: Should you go with an   pure black, which adds more depth to       Marc Saltzman
           OLED TV?                           movies, TV shows, sports and games.                is a leading high-tech
              Don’t worry if you’re not familiar with   • OLED TVs are incredibly thin,          reporter and is the
           this exciting new panel technology for   because each pixel is its own light source,   author of more than 16
           today’s big-screen televisions. I can bring   and therefore no backlighting is required.   books. He’s on Twitter
                                                                                                 @marc_saltzman.
           you up to speed.                   In fact, most OLED televisions are only a          Saltzman will answer
                                              couple of millimeters thick, or about the          selected questions in
           What’s an OLED TV?                 same width as a few credit cards stacked           this column. He regrets
              Most …K TV screens have backlight-  one on top of another.                         that unpublished
           ing technology courtesy of LEDs      • Thanks to the lack of a shutter array,         questions cannot be
           (light-emitting diodes), but some   OLED TVs can show fast motion with                answered individually.
           newer television panels layered with   less blurring and fewer ghosting issues.       Email
           OLEDs—organic light-emitting diodes  What’s more, OLEDs offer an impres-              connection@costco.com
           —are made from carbon-based materials   sively wide viewing angle, so there’s not a   Please include
           that emit light when electricity is applied   bad seat in the room.                   “Tech Connection”
           through them.                        • If you like larger TVs, you’re in luck.        in the subject line.
              These televisions boast the following   OLED televisions are only available in     Mail
           key benefits:                      large sizes: ƒƒ inches and more.                   Q&A Marc Saltzman
              • OLED TVs deliver unprecedented   Reading about the benefits of OLED              Costco Connection
           contrast ratios (the luminance difference   is fine, but it’s best to see the technology   P.O. Box 34088
                                              with your own eyes.                                Seattle, WA
                                                                                                 98124-1088


           Sounding off
                                      the evening news or a rerun   include Bluetooth support   COSTCO
               With so much attention given   of an old sitcom, but you   to wirelessly stream music   CONNECTION
               to the television screen, it’s   can do much, much better.   from your smartphone; and   Look for OLED TVs
               easy to overlook the other   A slender sound bar—which   some have advanced audio   and sound bars at your
               important element of your   typically sits just below the   codecs like Dolby Atmos to   local warehouse and on
               home theater: sound. Oh   television screen—might   brin g movies alive in your   Costco.com.
               sure, your TV’s stereo audio   be what you need. You’ll   home.—MS
               might be OK for watching   hear dialogue better; many

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