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54. OPTIMIZATION WordPress

In this chapter, we will study how to Optimize WordPress site.

Here are a few simple tips to optimize your WordPress site.

 Ensure high quality and meaningful content.

 Have the right names for images.

 Use short permalinks that contain keywords.

 Have optimized themes.

 Sitemap should be in XML format.

 Connect posts to social networks.

 Beware of black hat techniques.

 Delete your trash box.

 Keep checking your site statistics.

 Keep checking your plugins.

 Use CSS and JavaScript effectively.

Ensure High Quality and Meaningful Content

Any page you create, the most important thing that matters is the content. You must have
good content with keywords that can be helpful for users, not for the search engines.
Content should be understandable and not complicated or difficult to read.

Have the right names for images

The names you choose for your images must be unique; consider choosing images keeping
the user in mind. Use keywords that might be helpful for the users. Have some specific
names for your images and don’t forget to add your alt tags and title tags to your images.
For example: If your image is about Chocolate sundae Ice-cream then do not mention the
name as DSC12346, instead put it as ‘Chocolate-sundae-High-street-restaurant-new-
york.jpg’. This would be much easier to search.

Use short permalinks that contain keywords

The permalinks you use must be understandable. For example:
Use http://www.mywebsite.com/tutorialspoint/telangana/
instead of http://www.mywebsite.com/page-id?5631456325

Have optimized themes

Use those themes that are fast and are optimized for WordPress so that when applied to
a website, it must not have low speed.

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