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5. Global Best Practice Granola Learnings:
5.6 Winning Promotions
LATAM sampling to Cyclists
Why:
• Targeting health conscious consumers who are
taking part in the rapidly expanding activity of
social cycling in urban metros
What:
• Launch of the Kellogg Granola refuelling stations
on busy cycle tracks allowing consumers to trial
the range of granola products
How:
1. Pop up tasting stands used to sample cyclists
with granola products
2. Use of roving taste vendors with back packs to
sample consumers while out cycling
3. In-store sampling in local stores in the coming
weeks to convert trial to purchase and repeat
purchase
Targeting health and Wellness
consumers while they are
engaging in their favourite
health activity is a highly
impactful moment of receptivity
for Granola food products
