Page 29 - Global EM Granola Best Practice Book - Draft Version 24

Family and adult consumption – Sampling with yoghurt to drive trial and HH penetration

Pack Price Architecture for Channel Expansion in HFS and Convenience sectors

Leveraging the Kellogg Masterbrand commercial model

store availability and accessibility through display, promotion, sampling & cross-merchandising

Leveraging Wholesome Snacks to drive trial and penetration of Granola bars and biscuits

Drive Strong Financials through Value Engineering of food & packaging and procurement synergies