Page 86 - Global EM Granola Best Practice Book - Draft Version 24
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5. Global Best Practice Granola Learnings:
5.7 Perfect Store Perfect Shelf
KEY TAKE-OUT
As Granola is relatively 1. Merchandise near cereal or in the same aisle.
unknown in EM markets
you have to place the 2. Co-locate with oats or other forms of hot cereal,
product at points of preferably on the middle to top shelves with hot
intersection with cereal below.
adjacent products
3. Due to healthier, more natural perceptions,
Large secondary displays display in the fresh produce section.
in the fruit and diary Alternatively, display in the dairy aisle near milk.
sections are critical to
prompt awareness and to 4. Product range should be dependant on share of
entice repeat purchase consumption/sales and estimated growth
metrics.
Ensure use of POSM with
key natural health visuals
