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Institute for Agricultural Product Innovation (APi)

The Institute for Agricultural Product Innovation (APi) has been established

under the auspices of the Committee on Rice Policy and Management with the
objective of promoting value-added agricultural products.

APi has two main functions ;

- Business Facilitation : To serve as the mediator between entrepreneurs
and other agencies, both in the private and public sectors, in order to solve any

problems and obstacles preventing the launch of products to market.

-Marketing Promotion : To find appropriate marketing channels for innovative
agricultural products as well as raising awareness among consumers about the

availability and quality of these products in order to increase demand.

促进农业创新产品组织的来源
在大米政策管理委员会的支持下，成立了促进农业创新产品组织（APi），

该组织旨在促进增值农产品的发展。
APi拥有两方面主要任务包括：
- 商业运营支持方面，私营行业和公共行业上作为企业家和其他机构之间的
调解人，以解决阻碍产品投放市场的任何问题和障碍。
- 市场推广和宣传方面，为创新农产品寻找合适的营销渠道，提高消费者对

创新农产品的可用性和质量的认识，以便增加此产品的市场需求。