Page 19 - RED LOTUS FILM PACKAGE

PRODUCER MICHAEL BLUM

As CEO and principal of Catalina Strategies, Inc. Mr. Blum has deployed uniquely scalable
media marketing platforms that consistently deliver an industry best ROI to a wide client base
in the entertainment, travel, technology, health, energy and consumer products industries. Mr.
Bum has also successfully raised capital for a wide variety of start-ups and turnarounds from his
business planning division of Catalina Strategies, Inc.,. (www.catalinastragies.com)

Since 2009, Mr. Blum has overseen the execution of over 120 national media marketing and
promotional campaigns for the world’s largest motion picture studios, entertainment properties,
renowned artists, and world-class events. Through Catalina Strategies’ top-tier network of
television, radio and social media relationships, these campaigns routinely deliver clients a
verified media return on investment (ROI) of over 2600%.

The client base includes Warner Bros. Home Entertainment, Universal Studios Home
Entertainment, EMI-Capitol Records, Big Machine Label Group, Columbia Records, Sony
Music Nashville, Warner Music, Walt Disney Records, Garmin, Panasonic, Sharp, Logitech,
Microsoft, Onkyo, Bowers & Wilkins, Gibson Guitars, Loews Hotels, Nozin, LEGOLAND just
to name a few.

Since 1996 Mr. Blum has overseen over 800 such campaigns generating over $500 million of
verified media value to major motion picture studios, music labels, book publishers, travel
companies, hotel groups, tourist bureaus and consumer product companies.

Mr. Blum has over 25 years of successful management and consulting experience, providing
leadership to a wide range of pro-profit and non-profit organizations in the arenas of business
planning, project management, marketing strategy, financing, event production, and competitive
analysis.

Mr. Blum holds an MBA and MPPM from Yale University, and is a frequent speaker on the
topics of marketing, economics, entrepreneurship, leadership, and history. He has consistently
produced many charitable events and campaigns that effectively support our nation’s youth and
veterans.

M. Blum has been a 20-year trustee of the Drums No Guns Commission based in New Haven,
Connecticut, and contributes to various organizations such as the World Affairs Council. He
has consulted for and produces major entertainment events for charity. Mr. Blum is also an
active member of the Yale Alumni, and has chaired and produced several of its reunion events
in both New Haven, CT and in Los Angeles, CA. Some of Mr. Blum’s creative achievements
include producing star-studded events with the Pro Football Hall of Fame, NFL Super Bowl,
and The Independence Bowl.

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