Page 82 - Cloud Computing (Elective – III)

According to a recent Commvault survey, for example, only 12% of IT

organizations really understand how GDPR will affect their cloud services.
Again, there is a clear need to rely on professional Cloud Computing service
providers who are up to date with the latest regulations, software updates, and
security features.

7. Everything will revolve, more and more, around personalization

Cloud computing almost naturally leads to personalization, on all fronts.

Personalization will be one of the main Cloud Computing trends in the next
future.

Upstream, there is the possibility of building a software and infrastructure
ecosystem that is closely tailored to the individual company (and that can vary
over time, adapting to new needs). This is a possibility that becomes even more
important in Hybrid Cloud and Multi-Cloud systems.

Further downstream, however, there is the possibility of exploiting the cloud to
collect as much data as possible (as we have seen above, in point 4); but, above
all, significant data (the so-called “Deep Data” or “Smart Data”), useful for
bringing personalization all contact operations with customers, from marketing
to Customer Communication.