Page 131 - Clackamas County Watertourism Strategic Plan. Final.v3

STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE OPPORTUNITIES
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Recommendation 41: River Days Celebrations Put Clackamas
In addition to creating Orgon’s largest river celebration, the Tourism Board should assist smaller municipalities throughout the County in holding river “On the Map”
celebrations. Most communities in Clackamas County have the opportunity to use their
local river as a means for holding public events that promote local businesses and
attracts visitors. Milwaukie, Gladstone, Lake Oswego, Sandy, Estacada, Welches,
Molalla, Wilsonville, and Canby all have this potential. Each municipality would have to
determine if there is interest in holding such events and, if so, how to focus the event.
Each community has a unique river opportunity and therefore can hold a unique event. For example,
Milwaukie has a large urban river that would cater to motor boaters while Sandy would be all about fly
fishing. This research has noted that most municipalities are not taking advantage of their unique river
assets. The Tourism Board should act as a community facilitator and assist in generating interest, promoting
the benefits of these river events, coordinating the meetings, and generally enabling the process.

Portland Spectacular, West :inn OR