Page 89 - Clackamas County Watertourism Strategic Plan. Final.v3
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STRATEGIC PLAN FOR WATER-BASED TOURISM IN CLACKAMAS COUNTY, OREGON THE MARKET
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As the tables show, there is not a single top ten list of states that is consistent for all four family-oriented market segments. None of the four have one state that is consistent
throughout them all. California shows up on three of the four, as does Texas, Utah, Florida, Georgia, and Illinois. Middleburg, Up and Coming Families, and Soccer Moms seem to
have the most consistency of states, however, The Great Outdoors has the largest total number of marketable zip codes. A Clackamas County marketing campaign that targets this
audience will have to incorporate these variables along with the county’s other marketing efforts, resources, and knowledge of these areas.
Location of the Family Oriented Angler Market
