Page 4 - Brand_Basics_Logo_International.indd
P. 4
1.0-4
Why we changed the logo
As a company, we've had the courage to change tremendously over the past few years.
And now, with the launch of our new Pizza Theater store design, we are pushing our brand
even further into the spotlight. We've made real changes, from the inside out. And we need
a compelling, new logo to symbolize these changes.
The new single tile logo celebrates our history and propels us into the future. By redesigning
our visual identity, we have elevated our brand to the level of status it deserves. As Nike,
Apple, and Starbucks all achieved worldwide recognition using only their logos, so too has
Domino's prepared itself to become a truly iconic brand.
