Page 32 - Sept 2017 Food Business

30 INTERVIEW

BUY AUTHENTIC ITALIAN

FOOD AND GET MORE

What is the Italian Trade Agency?
The Italian Trade Agency (ITA) is the Government
The Italian agrifood sector is widely
organization in charge of supporting the inter-
diversified and the industry is high- nationalization of Italian companies.
ly developed. In fact Italy boasts ITA's headquarter is in Rome and operates
worldwide through a large network of Trade
products that are mostly non GMO,
Promotion Offices.
pesticide free, besides a very long
The Dubai office is in charge of the UAE,
list of PDO/DOP and PGI/IGP certi- Oman and Pakistan.
fied products: a guarantee of fresh-
Could you brief us on your activity?
ness, quality and taste.
The Agency provides support to Italian and for-
Italian products - such as cof- eign companies with the aim of developing sta-
fee, beverages, dairy and confec- ble business relations. ITA provides a wide
range of services, such as official participation
tionery - are occupying a very
in fairs and exhibitions, organization of business
important space because of this meetings and trade delegation visits, identifica-
exceptional combination of tradi- tion of potential business counterparts and many
other activities focused on intensifying business
tional and new flavors coexisting
opportunities and promoting the image of
in an extraordinary mix acclaimed “Made in Italy” all over the world. The Agency
worldwide for quality ingredients spreads awareness regarding applicable rules
and regulations governing import/export and
and endless flavors.
Like every year the Italian Trade
Agency - ITA organizes the official
Italian Pavilion and in this edition
more than 26 Italian exhibitors will
be showcasing a large array of pre-
mium and quality products, says
Italian Trade Commissioner for the
UAE, Mr. Gianpaolo Bruno.
The Italian participation offers
a great opportunity for importers

and distributors from UAE and
the region to meet new busi-
nesses and outsource new prod-
ucts for FMCG, as well as for
HORECA sector.

FOOD BUSINESS GULF & MIDDLE EAST SEPTEMBER 2017